First up, understand it’s a genetic thing and if you have  coarse curly hair, you’re more likely to suffer from razor bumps than your straight-haired counterparts. It’s a real condition with a real name – pseudofolliculitus barbae – also referred to as PFB. With the right products and a dedicated skincare routine, razor bumps and ingrowns can be effectively treated and managed to minimise any skin damage, pigmentation and scarring. That said, razor bumps can never be completely prevented, so ongoing skincare management is required. Our Bump Shield 3-step strategy looks like this: