Created specifically to fulfil the unmet needs of black male consumers, DX Smooth is a comprehensive range of products that deals with the unique skin-care problems facing black men. Conscious of the integral link between image and self-confidence, DX Smooth set about developing a range of solution-orientated skin-care products that addressed the key grooming challenges facing our consumers: razor bumps and ingrown hairs, oily skin and uneven skin tone.
Formulated with active ingredients that deliver real results, the range was spearheaded by the iconic DX Smooth Bump Shield, a post-shave treatment to treat razor bumps and ingrown hairs, and prevent their reformation. Complementing this aspect of the grooming regime are three variants of face wash, each with a corresponding face lotion. DX Smooth’s range of body products work hard to keep you looking and feeling fresh all day long, and finally, the range also includes the pioneering hair removal lotion for men – DX Smooth Zero Hair, the quick and easy way to a clean-shaven look without a razor – ideal for use on the body, neck and back of the head.
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